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House of Children: A Safe Home for Children from Challenging Backgrounds in Arusha, Tanzania
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Product details
Paperback: 24 pages
Publisher: Independently published (October 23, 2018)
Language: English
ISBN-10: 1728830257
ISBN-13: 978-1728830254
Product Dimensions:
6 x 0.1 x 9 inches
Shipping Weight: 3 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
2 customer reviews
Amazon Best Sellers Rank:
#2,065,634 in Books (See Top 100 in Books)
Lovely book, and a beautiful organization. Happy I was able to meet Shamsi a few years ago and maybe one day I will return to volunteer at HoC.
Great read and a wonderful organization!
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Free Ebook The Plan: Eliminate the Surprising "Healthy" Foods That Are Making You Fat--and Lose Weight Fast (2014), by Lyn-Genet Recitas
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Review
"The Plan is not a diet. It is a way of changing how you eat--for life. And that is why it works. And as promised, I didn't have to give up baking: I still eat sweets!" -Lesley Jane Seymour, Editor in Chief, More Magazine
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About the Author
Lyn-Genet Recitas's groundbreaking anti-inflammatory diet protocol has been featured on The Dr. Oz Show, in the Huffington Post, and on Fox News. She has been a holistic nutritionist for more than thirty years studying nutritional therapy, holistic medicine, herbology, homeopathy, yoga, and shiatsu. Lyn-Genet and her team at the Lyn-Genet Plan have helped hundreds of thousands of men and women find easy, effective ways to lose weight, improve health, and reverse the aging process. She is also the author of The Plan Cookbook. You can visit her at www.lyngenet.com.
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Product details
Series: 2014
Paperback: 320 pages
Publisher: Grand Central Life & Style; 1 edition (December 30, 2014)
Language: English
ISBN-10: 1455515493
ISBN-13: 978-1455515493
Product Dimensions:
5.2 x 0.9 x 8.1 inches
Shipping Weight: 8.8 ounces (View shipping rates and policies)
Average Customer Review:
4.0 out of 5 stars
1,278 customer reviews
Amazon Best Sellers Rank:
#3,308 in Books (See Top 100 in Books)
So far its a good read. Hoping to begin the plan soon. Bought this as recommendation of a friend and his results were great on both weight loss and digestive issues.
I almost feel like my review is not necessary because there are so many but thought I’d write one anyway in case it helps someone. I didn’t have a lot of weight to loose. I’m a 45 year old mom of 16 year old twins and I weighted 129 pounds and I am 5’4â€. I realize this is within normal range but I feel best when I weight under 125. When you are at this range 5 pounds feels like a lot. My clothes were always tight and I generally just felt bloated sluggish and not at my optimum weight. I can feel the collective eye roll from some of you but this review is for people like me. I had been counting calories and ordering salmon at restaurants for almost a decade trying to lose 5 pounds and I would after a few months only to have it come back the second I ate even the least bit “badâ€. Worst of all I had UNCONTROLLABLE sugar cravings. The cravings were uncontrollable and they controlled me. I heard about this book from a coworker and got it and read it. I have some words of advice on the read - I read it all the way through and mostly skipped all of the testimonials. They get to be a little much. I get there are a lot of success stories but there are way too many in the book. So I read it through and skipped those but pay attention because some of the inset boxes are not testimonials and have information that you need. So after the first read I read it again with a highlighter and highlighted information I wanted to remember. Then over the course of the next few weeks I’d review my highlights. Before I started I formulated a plan and gathered supplies but I also started with the water consumption to train myself to drink the water in the quantity and timing she recommends (half your body weight in ounces per day and with 45 minutes before and after meals and to have it all drank before dinner and to not drink any after dinner). I also modified the plan some. The book cautions against this but I still had success. But everyone is different. For me the modifications still worked. For others maybe not. For example I’m never going to eat sautéed kale and during the cleanse I still had my one cup of coffee each morning. And for me turns out I am not reactive to many things so the plan was easy. But I can see if you are reactive to a lot it might be hard. But regardless better to know than not. So I lost 8.5 pounds in about 2 weeks and have stayed there. I’m on day 52 now. I had an out of town trip and ate out a lot including in and out burger (which I later regretted because it really wasn’t that tasty). When I came home I had gained 2 pounds but jumped right back into the plan and by the end of that week was back at my weight. All of this is great but here’s the most important thing for me - this plan crushed my constant sugar cravings. They are gone and it’s changed my life and I’m so thankful. My husband buys girl scout cookies by the dozens from any Girl Scout that asks him. Which is sweet but we have literally dozen of boxes of delicious thin mints in our pantry and freezer. Before the plan I could easily eat an entire sleeve of them per sitting. They would beckon me and I couldn’t resist their call. But I have been able to not eat a single one and more importantly not even think about them. This may sound dramatic but I feel like it’s a miracle. I feel better and my attitude towards food has completely changed. I feel empowered with food knowledge. A lot of reviews note the editing and the recipes being incomplete which is true but just use your common cooking sense and read the recipe completely through before starting. For example there are a couple that list ingredients but then in the instructions never have you add them. I just add them where they make sense or omit them if I think they are not necessary. There are also some reviews that say it’s expensive. This is relative. If you have no spices and have to buy them all maybe. I already had most of them. It’s pretty much all fresh food so you’ll have to shop more often. I’d say it’s added maybe $100-150 a month to my grocery bill. For me that’s not a bad trade off for the result but some might think it’s too much.Good luck all!!
This review is written for all the 40+ women out there who have struggled and struggled to lose weight on any diet. I am one of those women. I am 48, work out 10 hours a week, eat 1200 calories a day, and am 20-30 pounds overweight and no matter what I did, could not budge the scale. I used to work out 5 hours a week and decided to double it thinking that the extra workouts would "beat" the weight off of me. So, I upped my workouts and......NOTHING! I had three kids in 5 years - the last when I was 42. I was able to get the weight off with the first two, but what worked with the first didn't work with the second and nothing worked with the third. I had had previous success on weightwatchers, so I tried that again, but given that I'm a vegan and the points system now doesn't count any of the fruits and vegetables you eat, well, that's a problem since that's where all my calories are coming from. I tried a high protein/low carb diet, which had limited success, but vegan sources of protein tend to be carby and although I'd only be eating about 1,200 calories a day, I'd struggle to even take off 1/4 of a pound a week! My 6'6", 185-pound husband, who eats whatever he wants, whenever he wants says, "it's calories in/calories out". Clearly, if that's the case, then this is new math that I don't understand. I would get down in the dumps because I felt like I'd never get rid of the extra weight, but was at a complete loss for knowing what to do to get it off. I was ready to give up, but I couldn't give up. Carrying extra weight around for many years is unhealthy.A friend of mine, who is also in my age group, recommended this book. I'd never heard of it before, but went out to Amazon to read the premise and the reviews. The reviews seemed like they were all written by people like me. I read on and saw that she provided options for tailoring The Plan to vegans and vegetarians, so I decided "what the hell" and bought the book. I spent the first week reading the book and looking through the recipes. There's a fair amount of prep work that needs to be done to get your food ready for the first week. That said, the recipes are all super simple to make. They're not gourmet, but they're palatable. I read the book's Plan for the first week and then pulled down the vegetarian and vegan menus off her website and kind of put together a hybrid plan for the week.I've been on The Plan for a week now and have lost.........wait for it..........9 pounds!!! How is that even possible? I don't know and I'm not asking - who cares? And even though I'm only one week into this and still have a fair number of days left to go, I don't even really care what happens from here on out because I'm down 9 pounds! The Plan makes perfect sense to me and is the first time I've ever come across a diet plan that is tailored to your body. I did another "medically supervised" diet plan where you were eating 1,200 calories a day and were supposed to take off 2-3 pounds a week. When I struggled to take off 1/2 a pound a week, I asked them why and they couldn't answer me. If it's a simple calories in/calories out equation, then anyone who was dedicated could lose weight. For some of us, our bodies attack the food we put in it and that has to be remedied. Her premise is such an interesting concept and explains so much about those folks who we all know who seem to eat whatever they want and stay as skinny as a rail. Most of us chalk it up to a faster metabolism, but how could someone's metabolism be really that much faster than another person's? The way I interpret The Plan is that it's a personalized eating plan that tailors foods to your body chemistry so that we all can eat "whatever we want" and stay slim and fit. We all have the same metabolism, but those people who stay slim eating everything have a much more efficient metabolism because there aren't any foods that hang up in their system. For the rest of us, it's a scientific puzzle to figure out what works for us and what doesn't. I also think she's really on to something with the whole aging process and our systems becoming sensitized to certain foods that once gave us no trouble when we were younger.I am a huge believer in this book and plan. I have turned three other people on to it and they're now doing it as well. Given that it's the only thing that has worked for me, if you're in the same boat and find you can't budge the scale no matter what you do, it's at least worth a try. I feel great, my arthritis has lessened, and I'm eating avocados for the first time in a couple of decades! Give it a try.
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Free Download Livestock: Food, Fiber, and Friends (Animal Voices / Animal Worlds Ser.)
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Livestock: Food, Fiber, and Friends (Animal Voices / Animal Worlds Ser.)
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Review
Erin McKenna argues for an ecological or ‘biocentric’ perspective on ‘livestock animals.’ In her interviews of livestock farmers and observations of their farms, she investigates human ways of being in relationship with animals raised for human consumption and contextualizes these relationships within their broader natural environments. Then, examining these contextualized relationships through the dual lens of pragmatism and ecofeminism, she develops a picture of healthier, more respectful relationships with the animals we know as ‘livestock.’ After reading this book I better appreciate the complexity and interrelatedness of agricultural ecologies and economies. (Mary Trachsel, University of Iowa)A rigorous and crossdisciplinary work that is accessible and highly effective at sparking discussion and reflection about the animals that are called 'livestock.' This text would shine as a core reading for a course about animal ethics or food ethics that incorporates philosophy and/or case studies. (S. M. Weiss, CHOICE)
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Book Description
A reevaluation of our relationship with livestock animals
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Product details
Series: Animal Voices / Animal Worlds Ser.
Paperback: 264 pages
Publisher: University of Georgia Press (March 15, 2018)
Language: English
ISBN-10: 0820351911
ISBN-13: 978-0820351919
Product Dimensions:
6 x 0.5 x 9 inches
Shipping Weight: 15.2 ounces (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
2 customer reviews
Amazon Best Sellers Rank:
#1,185,741 in Books (See Top 100 in Books)
An impressive and academic read. McKenna examines livestock -- cows, pigs, sheep, goats, ducks and geese, chickens, even fish -- from their earliest agricultural history through current factory farming practices. Her source material is endless and she manages to examine all sides of various arguments on the place of livestock in our lives and diets. I particularly liked her visits to various farms, allowing farmers their voices in explaining their theories and practices. If you are interested in the food question, if you like a well researched academic read without too much academic jargon, this is an excellent choice. McKenna is Michael Pollan's The Omnivore's Dilemma on steroids.
This is a scholarly look at American livestock farming, digressing often into philosophy which asks whether we should think of animals as meat on the hoof, or as sexualised producers of milk, say. And whether our lives are diminished by treating animals the way slaves used to be treated.Fish farming is the unusual start to the exploration. Many issues are aired, not so much the downsides as the farmers won't talk about those. Later in the book we see an identical pattern with chicken farming in immense numbers. Cattle, dairy and beef, also sheep and goats, are taken in separate chapters, and there is one on pigs, while horses fit in and around, usually the mustangs rounded up for meat, nobody noticing the worked-out carthorses or retired racehorses. Brief mentions are given to farmed deer, bison, llamas, rabbits, etc.The author gives us some really nice visits to smaller farms where the people work with the soil. They mostly use rotational grazing and sometimes have sheep following cattle, chickens scratching and eating insects. No mention of ducks and geese, used in damp pasture to eat snails which carry liver fluke. I like that herding dogs are used to guard flocks of sheep or chickens, and predations ceased. Dairying is hard work. Imagine milking seventy goats by hand twice a day. These farms are either organic or nearly, with no hormones used. Farming is hard in general, but the folks enjoy it and lead a healthy life. The author tells us mostly they eat less meat now, but the meat tastes better.See my longer review on Goodreads. Biblography P247 - 254 in my e-ARC. I counted 38 names that I could be sure were female. Index P255 - 263. This book will suit anyone studying American agriculture or philosophy and environmentalism or journalism.I downloaded an e-ARC from Net Galley. This is an unbiased review.
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File Size: 10861 KB
Print Length: 18 pages
Simultaneous Device Usage: Unlimited
Publication Date: December 31, 2018
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07ML1X3JV
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Amazon Best Sellers Rank:
#435,394 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I gave this book 4 stars because the author does not give fluff. He jumps right into a trading strategy and that part is great. On the other hand for someone just starting out trading oil this book leaves the beginner with knowledge gaps
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Free Ebook Prisoners' Self-Help Litigation Manual
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Review
"In the many years I have worked with people facing or serving capital and Life sentences, I have experienced their frustration at their own inability to take charge of their cases and/ or their grievances...they lack the skills and the access to good law libraries. The Prisoners' Self-Help Litigation Manual, available for more than 25 years but recently updated, takes on the task of providing prisoners with the tools to handle their legal needs. It explains the pertinent law, shows them what they need to do to litigate an issue, and provides them with resources for help. As a self-trained professional in this field, I also found it extremely helpful. I truly believe that defense teams, advocates, and family members of the incarcerated should do their best to see that clients and loved ones have this important resource. And they should buy one for themselves!" --Claudia Whitman Director, National Death Row Assistance Network of CURE
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About the Author
John Boston is Director of the Prisoners' Rights Project of the New York City Legal Aid Society. Mr. Boston received his undergraduate degree from Vanderbilt University and earned his J.D. from New York University School of Law. He began his career as a research coordinator for The Defender Project of the Twentieth Century Fund in New York City. He has also contributed research and writing concerning prison population issues for the Correctional Association of New York and began his tenure as the Legal Aid Society as a staff attorney. Mr. Boston is widely published, with numerous articles on prisoners, their rights and circumstances nationwide, and has litigated several cases pertaining to prisoner's rights. He also participated in a national working group with the ACLU in response to the Prison Litigation Reform Act, reviewing briefs and pleadings, consulting with prisoner advocates, preparing CLE and practice materials. He is on the faculty of the Practicing Law Institute and co-administrator of the Prisoners' Rights section of the website www.probono.com. Daniel E. Manville is an attorney specializing in civil rights litigation. Mr. Manville has a Bachelor in Science from Central Michigan University (1976); a Bachelor Degree in General Studies from Wayne State University (1976); a Juris Doctorate from Antioch School of Law (now University of District of Columbia Law School) (1981); a Master in Criminal Justice, Michigan State University (1985). From 1988 through 2003, he was in private practice concentrating on providing representation to prisoners. From 2003 to summer of 2007, Manville was the Clinical Staff Attorney for Wayne State University Civil Rights Litigation Clinic. During 2007 and 2008 academic year, Manville was a Visiting Professor at University of Denver Law School Civil Rights Clinic. He is also an author and co-author of a number of self-help litigation manuals for prisoners; a number of articles on rights of prisoners; and co-author of A Prisoner's Rights, 2005 Annual Survey of Michigan Law, 2005 Wayne Law Review.
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Product details
Paperback: 960 pages
Publisher: Oxford University Press; 4 edition (September 27, 2010)
Language: English
ISBN-10: 0195374401
ISBN-13: 978-0195374407
Product Dimensions:
10.8 x 1.4 x 8.5 inches
Shipping Weight: 4.4 pounds (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
64 customer reviews
Amazon Best Sellers Rank:
#96,874 in Books (See Top 100 in Books)
I sent this to someone who is, currently, incarcerated in jail. The contents of this book has saved his life. He was denied medical treatment. Yet, he pressed on, educating the authorities of his civil rights, while referencing this book. He was able to manuever through the system for appropriate medical treatment. An emergent procedure was performed at a neighboring hospital in the nick of time.
I gave this as a gift to a friend who is in prison. He told me it was extremely helpful
Kenneth Ellman Reviews Prisoners’ Self Help Litigation Manual by Boston and ManvilleJune 17, 2014, Kenneth Ellman, Box 18, Newton, New Jersey 07860, Email:ke@kennethellman.comAn Advanced Civil Practice Law Library in One Volume. In spite of the books title it is NOT just for prisoners, it is for everyone who wants a deep, technical and enhancing understanding of practicing American Civil Law. However the accent is on the Prisons, Prisoners, Constitutional Rights in Prison and it is tailored to bring this knowledge to them. This is the Fourth Edition and it just gets better and better each revision. We owe a debt to Boston and Manville. This book is not a replacement for Hertz and Liebman Habeas Corpus or such similar treatise.This is not a Habeas Corpus book. However the knowledge and skills in this Boston and Manville can help with any type of litigation, including post conviction remedies. It is very hard to explain to someone who has not been in prison how different life is from that of a free man. One of the extraordinary features of prison life is the loss of freedoms and rights we so take for granted that our mind does not even reflect upon them when free. Just the simple act of going for a cup of coffee, real coffee or making your own drink, calling someone to whom you wish to speak, learning what you need to learn, sleeping when you are tired, getting medicine when you are sick, being in a quiet place, or having some semblance of safety, all of this is very, very different in prison. Of course you know that, don’t you? The details of everyday life stripped away. That is the purpose of prison, to change your life. NOW, compound that with unquestioned fact that prisoners still have Constitutional Rights and ask what those rights are and how to enforce them. Consider the right of a prisoner to not have his Constitutional Rights while a Prisoner, violated, and you have many of the subjects covered in this book. It is the right of a guilty man to only be punished according to law. It can also aid an innocent man in understanding basic skills of law to further his search for freedom. You are in prison and you may be like so many, many others who have been there, You are all alone. Perhaps no one will help you either to get out or to survive as a human being in a cage but who one day may be freed. Few people want to keep an innocent man in prison and I would hope that few of us want to punish a guilty man except according to what the law allows. Well, welcome to Law School. We are unusual and very lucky here in America, that we actually have a legal system that is capable of enforcing the law for all citizens and if you can try to understand that being a prisoner does not take away your rights as an American that will go a long way to understanding the relationship between the imprisoned and the Courts. That is the role of this Boston and Manville book. Books such as this and there are many others (but this is one of the best), can actually allow you to reach out of the prison walls and grab Justice. A little bit of Justice can enter your Prison and go to you and those you may wish to aid. Manville and Boston have written this volume for those who are willing to accept the academic challenge that dedication to learning and study can have the practical result of protection of the imprisoned. In my opinion this book is equally valuable to those not in prison in that the fundamental legal knowledge you will acquire by study can only enhance and protect your life and that of your family regardless of which side of the bars you are on. So, we have this wonderful one volume treatise of practically one thousand pages, which can take a helpless imprisoned man or a legally ignorant free man and give him a powerful ability to see Justice. This book does not cover everything. A normal law library for those who still love books can easily consist of 500 to 1000 volumes or more, depending on whether you want law reports etc. Most people also need on line data base access for case law and other knowledge. But what Manville and Boston have done is to create an extremely well written, clear, detailed, thorough encapsulation of the law that should be read by every American. In spite of its title it is NOT just for prisoners, it is for everyone who wants a deep, technical and enhancing understanding of American Law. This volume covers such legal topics as State Law Claims in Federal Court, Personal Safety in Prison, Religious Practice in Prison, Overview of the Legal System, Basic Legal Skills so that you can actually litigate a case, Section 1983 Actions, Preparation of your case for Court, Legal Research, Legal Writing, Motion Practice, Torts and on and on and on. The book contains far more than a short review like this can justify and unfortunately far more than many attorney may know. If you believe that the Law is the possession of every man and it is your responsibility to learn the academic and practical skills necessary to exercise the legal rights available to you as an American, then this book is for you. If you are an attorney who knows the tragic deficits of law school and wants to correct some of them, you should also buy this book. Whoever you are, you will practice law better than before. Thank you Boston and Manville for your sacrifice in making this book. Kenneth Ellman, email:ke@kennethellman.com, Box 18, Newton, New Jersey 07860
If you are an attorney who is even thinking about taking on a prison case, you need to get this book. It will save you hours and hours of frustrating research. It is well annotated and covers just about any issue you might encounter. If it doesn't give you the answer, it will at least give you a thorough overview and enough cases to get your research headed in the right direction. At this price, there is simply no excuse for not having this book on your shelf.
I bought this at the request of a close friend. He said it is a wonderful, indispensable tool for any inmate doing something "pro-se". He happens to have a 160 IQ, and is very knowledgeable in the legal world but he said this book would help anyone, As usual, with Amazon, it got there on time and in perfect condition.Thank you
Purchased for someone in a pre-trial facility and they said the book is very big but has a lot of really good information.
Excellent resource for those caught up in the prison for profit schemes responsible for overcrowding.
It's well researched. Fortunately, I'm not a prisoner, but never-the-less it contains useful information especially for those interested in the law.
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Product details
File Size: 2041 KB
Print Length: 85 pages
Page Numbers Source ISBN: 1980674949
Simultaneous Device Usage: Unlimited
Publication Date: March 26, 2018
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07BRB13YH
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Ebook Download R for Marketing Research and Analytics (Use R!)
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Review
“The monograph presents various numerous illustrations for R language, with setting the data, applying R codes, and interpreting the results obtained. It is written in a very friendly attitude to readers, giving an immediate practical guide to solving real marketing research problems.†(Stan Lipovetsky, Technometrics, Vol. 58 (3), August, 2016)“R for Marketing Research and Analytics is a clearly written, well-organized, comprehensive, and readable guide to using R … for marketing research and analytics. … For many readers―even for those who know R and have marketing research and analytics experience―this book can be a valuable resource. … used as a reference by marketing researchers and analysts, by engineering and business practitioners who wish to learn more about the analyses of customer and marketing data … .†(R. Jean Ruth, Interfaces, Vol. 46 (3), May-June, 2016)“The authors take care to guide the reader through the difficult task of data analysis of marketing data with R. … It is well written, in a colloquial and friendly tone. The reader often has the feeling that the authors talk directly to her. … I find the book to be a very welcome addition to the Use R! series and the marketing research and business analytics world. I can wholeheartedly recommend it … .†(Thomas Rusch, Journal of Statistical Software, Vol. 67 (2), October, 2015)
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"R for Marketing Research and Analytics is the perfect book for those interested in driving success for their business and for students looking to get an introduction to R. While many books take a purely academic approach, Chapman (Google) and Feit (Formerly of GM and the Modellers) know exactly what is needed for practical marketing problem solving. I am an expert R user, yet had never thought about a textbook that provides the soup-to-nuts way that Chapman and Feit: show how to load a data set, explore it using visualization techniques, analyze it using statistical models, and then demonstrate the business implications. It is a book that I wish I had written."Eric Bradlow, K.P. Chao Professor, Chairperson, Wharton Marketing Department and Co-Director, Wharton Customer Analytics Initiative"R for Marketing Research and Analytics provides an excellent introduction to the R statistical package for marketing researchers. This is a must-have book for anyone who seriously pursues analytics in the field of marketing. R is the software gold-standard in the research industry, and this book provides an introduction to R and shows how to run the analysis. Topics range from graphics and exploratory methods to confirmatory methods including structural equation modeling, all illustrated with data. A great contribution to the field!"Greg Allenby, Helen C. Kurtz Chair in Marketing, Professor of Marketing and Professor of Statistics, Ohio State University"Chris Chapman's and Elea Feit's engaging and authoritative book nicely fills a gap in the literature. At last we have an accessible book that presents core marketing research methods using the tools and vernacular of modern data science. The book will enable marketing researchers to up their game by adopting the R statistical computing environment. And data scientists with an interest in marketing problems now have a reference that speaks to them in their language." James Guszcza, Chief Data Scientist, Deloitte - US"Finally a highly accessible guide for getting started with R. Feit and Chapman have applied years of lessons learned to developing this easy-to-use guide, designed to quickly build a strong foundation for applying R to sound analysis. The authors succeed in demystifying R by employing a likeable and practical writing style, along with sensible organization and comfortable pacing of the material. In addition to covering all the most important analysis techniques, the authors are generous throughout in providing tips for optimizing R’s efficiency and identifying common pitfalls. With this guide, anyone interested in R can begin using it confidently in a short period of time for analysis, visualization, and for more advanced analytics procedures. R for Marketing Research and Analytics is the perfect guide and reference text for the casual and advanced user alike."Matt Valle, Executive Vice President, Global Key Account Management – GfK
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Product details
Series: Use R!
Paperback: 472 pages
Publisher: Springer; 2015 edition (March 10, 2015)
Language: English
ISBN-10: 3319144359
ISBN-13: 978-3319144351
Product Dimensions:
6.1 x 1.1 x 9.2 inches
Shipping Weight: 1.8 pounds (View shipping rates and policies)
Average Customer Review:
4.9 out of 5 stars
24 customer reviews
Amazon Best Sellers Rank:
#304,574 in Books (See Top 100 in Books)
There are many things to commend about this book.First and foremost, this is the first major and successful attempt to present analytic techniques to marketing researchers from a modern perspective. It replaces the standard multivariate technique books used by marketing researchers (starting with Paul Green in the 1970s and ending with the currently in print Hair, Tatham et al.). There are some excellent contemporary books on analytics relevant to marketing researchers such as "An Introduction to Statistical Learning" by James, Witten, Hastie and Tibshirani, and "Applied Predictive Modeling" by Kuhn and Johnson. However, they are not directly designed to address marketing research issues. This book is. The advantage to this book being specific is that it can address the problems specific to marketing researchers rather than dealing with such issues tangentially.Second, Chapman and Feit do not deal with marketing research problems from an academic perspective with artificial scenarios. Their examples are of the type a marketing researcher would deal with on a day-to-day basis. When I first saw that the authors use generated data as opposed to real-life data to illustrate the techniques, I had misgivings. It is easy enough to create contrived datasets to solve imagined problems; in real life, datasets are not always that cooperative. The authors have not fallen into this trap and they have generated datasets skillfully to illustrate the points they are trying to make.Third, as a modern take on traditional bivariate and multivariate techniques, Chapman and Feit present Bayesian methods, which are becoming increasingly popular. I believe Bayesian methods (especially with the advent of R) will soon be part of mainstream data analysis in marketing research. The book includes sections on many relatively newer (in any case, less frequently used) techniques such as random forest and naïve Bayes.Fourth, in several places Chapman and Feit explore the implications and extensions of basic techniques, which I have not found in other comparable texts. As an example, while discussing factor analysis, they discuss how to use factor analysis to create perceptual maps.. Such extensions are seldom discussed explicitly in other texts dealing with factor analysis.Fifth, the book is comprehensive. It covers all aspects of analysis a beginning or intermediate marketing researcher or analyst is likely to encounter. Although initially I wondered if it was necessary to devote a third of the book to basic statistics and R, it does provide a good foundation for data manipulation.Sixth, the writing is clear. This is not a technical book and it is not meant to be. This makes the book widely accessible to marketing researchers with different proficiencies in mathematics. I also liked the fact that Chapman and Feit point out the limitations of traditional techniques like confidence intervals.Finally, the authors do a good job of teaching the R language and graphics to beginners. The book is not unique in that respect because many other books do an equally good job when it comes to teaching R and graphics.Some standard techniques (neither numerous, nor serious) are missing from this book. A case in point is linear discriminant analysis. While logistic regression (which is included in the book) can be seen as an alternative to LDA, there are several instances where LDA is a better alternative. Other missing topics include correspondence analysis and maxdiff. But it is the authors’ prerogative to choose what goes into their book and Chapman and Feit’s coverage is comprehensive enough for most purposes.While the authors do indirectly bring up validation issues and deal with them, they do not treat validation as a systematic and explicit part of using any technique. They devote less than a single page to the widespread problem of overfitting and touch upon bootstrapping only minimally while discussing PLS/SEM. I am not sure if they discuss bias-variance tradeoff and cross-validation seriously at all. I believe, as we move into the era of big data, samples drawn from an unknown population, do-it-yourself research and the like, validation issues become critical and they should be a part of any analyst’s thinking. Most users of the techniques know much more about “R-squared†and “number of hits†etc., than about the perils of overfitting, about model bias or about the reproducibility of the results. For many decades we had no alternative. Programming was complicated, datasets were small and computer time was expensive. Now we don’t have any of these limitations and I believe validating results should not be optional or an afterthought but an integral part of data analysis.Despite the title, which emphasizes R, the book is more about data analysis and analytics. "Data Analysis and Analytics for Marketing Research With R" would have been a more appropriate title for this book. The book has a lot to teach about analysis whether you are interested in R or not.While I wish the book had dealt more systematically with validation issues, what it does it does well. Beginning and intermediate researchers who need to analyze data will be hard put to find a better source than this book; learning R in the process is a big bonus. I highly recommend this book to beginning and intermediate researchers seriously interested in data analysis and analytic techniques.
If you’re a marketing student or a marketing/analytics professional and you want to learn R, then this book is perfect for you because it covers R specifically for marketing research & analytics. While many how to code books may be difficult to read or comprehend, this particular book is engaging and comprehensible.The book is easy to comprehend because it uses detailed graphics and clearly designed blocks of code to help you learn R. You will learn hundreds of commands and their specific applications. You’re not just reading code from the book and typing it out, instead the book helps you understand every line of code you write by teaching you the functions/outputs of every command. This style of teaching will help R become more intuitive to you as you progress through the book.The modern take on R makes this text highly engaging because it uses examples of modern day research techniques like• Analyzing data from social media platforms• Analyzing customer survey responsesThe book will teach you how to perform data analysis with R as well. You’ll run dozens of statistical models that will help you derive information from large datasets. Not only that, but you will visualize your data by creating interactive graphs such as• Quantile plots• Scatter-plot matrices• Correlation plotsLearning R will take time for you if you’re completely new to coding. This is why the first three chapters will teach you the fundamentals of R. It may seem tedious to you, however it’s essential to learn these basics in order to understand the following chapters. Fortunately, the first few chapters are short and engaging, so you will breeze through it in no time and perform the codes in later chapters.So if you’re interested in R for marketing research & analytics, then I highly recommend reading this book. It’s straightforward, engaging, comprehensible, and you’ll distinguish yourself from your peers in the job market. Investing in this book is a great investment in your future careers as marketing researchers & analysts.
If you're the kind of R learner who wants to experiment and play around with datasets so as to get a feel on how the output of your analysis varies when you tinker with the input, then you'll be in for a treat with this book. I truly enjoy the authors' approach of teaching the reader how to simulate his/her own dataset. IMO, the simulation process addresses two major things:1. It helps you understand better the concepts of R when you build a data frame/ dataset from scratch - from simple vectors to a workable data frame using practical and essential functions along the way2. It enhances your appreciation of the value of the analytics tool you're using because you get to understand how the inputs were set-up and how it affects the end resultI'm not a marketing researcher so I'm basically using the book as an overall-business-analytics-reference material.
A most excellent intro to using R for marketing analytics. I did a graduate program in analytics and most of the texts related to R were an absolute slog. This book makes learning key functions in R, and their applications, almost effortless with simple step by step guidance and repetition so that by the end you start to think in the language of R! I sincerely hope the authors write a follow-up text to delve deeper into advanced topics in marketing analytics. This book is a phenomenal starting point for anyone looking to apply R to their marketing analytics toolkit.
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