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, by Michael Dart
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Product details
File Size: 29508 KB
Print Length: 307 pages
Publisher: St. Martin's Press (October 31, 2017)
Publication Date: October 31, 2017
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B06Y5RD7B4
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Amazon Best Sellers Rank:
#490,386 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Most business books should be articles instead of books. This is a must read book if you are a consumer brand, retailer, or investor in the consumer space. If you read the paper, you can't miss the current retail trends. The research behind this book make it clear that the trends are not temporary and if you think it is going back to "normal", you are delusional. But Dart does an incredible job getting behind the WHY this is happening. This is the only way to figure out what solutions actually have a chance of working. His framing of the problem and possible solutions are unique in writings on the topic to date. As with New Rules of Retail, his first book, there is a compelling combination of facts, company examples to make it real and interesting, and questions we should all be asking ourselves. It is incredibly well written, also unique for most business books. And if you get a chance to hear him speak live, go.
I read a lot of books about this subject, but this book its much better. They don't repeat the same thing like many books just to fill the pages they need. The authors talk about the present and the future of retail. If you are in the retail business and don't agree with what this book is saying please do your self a favor and close your store. I read it in 3 days and love it.
I thought this was another blah business book - turns out to be an easy and inspiring read!
I loved the book and would highly recomend it to anyone facing modern retail challenges as I do , running a few large scale e-commerce as well as brick-and-mortar classical retail projects.
Great book. Comprehensive characterization of the many fault lines destabilizing the retail sector. Perhaps the largest pressure point is retail companies' imperative to grow facing real declines in consumer demand, causing huge oversupply and drastic discounting. As a strategy consultant to the industry, most of my work now is helping retailers adapt to shrinking market segments. The authors suggest several possible solutions, including my favorite, "liquify". (Read the book to find out what that is!)
With all the changes happening in the retail world--this book provides a clear roadmap to the drivers of these changes, and how businesses can best position themselves to evolve to this new normal. Michael paints a fascinating picture of the new supply and demand model and how we are truly in an era of price deflation. Material purchases are on the decline, so the emphasis on convenience and speedy delivery is increasing. Retailers have a lot to grapple with in this new normal, and this book provides a fascinating behind the scenes look of what is happening, and how this will continue to change the retail industry as we know it.
I read this book like a novel - new insights for me. It WAS my first dive into research to upgrade our school's tired marketing text, but a great start. Two things: Chapters are a bit repetitive, like a research book that you can look up a topic in, read a few pages, cite it, and move on - or read it straight through. I also wonder if things will be as "seismic" as the authors predict. Anyway, a good read for marketing nerds like me.
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